When destinations become stories, visitors stop scrolling and start exploring. Avatarz and the Ministry of Tourism of Côte d’Ivoire are pioneering a new way to experience travel — through interactive storytelling powered by AI.

From brochures to presence

Tourism communication has always been about stories — about making people feel a place before they arrive.

But in a digital world saturated with identical images and videos, traditional marketing struggles to create emotion.

The partnership between Avatarz Technologies and the Ministry of Tourism and Leisures of Ivory Coast marks a decisive shift: transforming destination promotion into a living, interactive experience.

Meet “Akwaba,” Sublime Côte d’Ivoire’s virtual guide

At the heart of the project stands Akwaba, a virtual avatar powered by Storiz, the AI-driven storytelling platform by Avatarz.

Akwaba welcomes travelers through a series of short, interactive experiences accessible from a simple QR code — in airports, hotels, museums, or even on printed posters.

Visitors can choose their own path: discover beaches, gastronomy, heritage, or local art.

Each choice triggers a new video sequence where Akwaba adapts the story in real time, blending AI-generated dialogue with pre-recorded content to deliver a smooth, human-like narrative.

“Our goal was to make Côte d’Ivoire’s tourism feel alive — not just shown,” explains Simon Rames, CEO of Avatarz. “Storiz lets visitors interact emotionally with the country’s identity, not just consume information.”

No apps. No friction. Just immersion.

One of the most innovative aspects of Storiz lies in its accessibility.

There’s no app to download, no VR headset required. The experience is fully web-based, optimized for mobile devices, and designed for real-world activation — perfect for tourism boards seeking impact with minimal technical barriers.

Each Storiz experience combines:

• Interactive video sequences (choose-your-path style)

• AI-enhanced avatars speaking in multiple languages

• Deep linking and analytics to measure engagement and interest

• Eco-responsible architecture, avoiding heavy LLMs and reducing energy use

A model for smart tourism

For Côte d’Ivoire, this project is more than a marketing tool — it’s a vision for smart, sustainable tourism.

The Ministry’s goal was to create an experience that educates and inspires, while showcasing the country’s diversity and modernity.

Avatarz’s technology provides the storytelling infrastructure: scalable, multilingual, and fully adaptable for other destinations — from city tourism to luxury hospitality.

“The future of travel starts before the journey,” notes Xavier Francisci, Co-Founder of Avatarz. “We help destinations speak to visitors through AI — but with cultural soul.”

The future of Storiz

Following the Côte d’Ivoire deployment, Avatarz plans to expand Storiz into other regions and industries — including hospitality, luxury, and cultural institutions.

Each project refines the same principle: make technology invisible so that emotion, place, and identity take center stage.

Tourism doesn’t need more screens. It needs more stories.

With Storiz by Avatarz, storytelling becomes interaction — and destinations become experiences you can truly feel.