Real Betis and Avatarz bring AI-powered fan experiences into a new era

The Green and Whites step into the future with Avatarz, launching the first AI-driven platform that merges real passion, digital identity, and exclusive rewards.

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Real Betis Balompié and Avatarz Technologies, a Swiss company at the crossroads of AI, Web3, and immersive storytelling, have signed an international partnership to redefine how fans engage with their club.

This agreement builds on Real Betis’s forward-looking digital strategy, introducing AI-powered avatars, virtual collectibles, and interactive fan experiences that seamlessly connect the real and digital worlds.

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A digital identity for every Bético

Through this collaboration, every Betis supporter will be able to create their own digital fan identity — a dynamic 3D avatar powered by Avatarz technology.

This avatar will evolve with the fan’s engagement: attending matches, interacting online, completing missions, or supporting the team during key moments will unlock exclusive collectibles, virtual rewards, and premium access.

The centerpiece of this initiative is the Official Virtual Jersey, a generative and customizable AI-designed kit that represents each fan’s personal connection to the club. Supporters will be able to share their design on social networks, wear it on their avatar, and even unlock limited-edition versions through in-app challenges or brand activations.

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Entering the “Béticos Fanzone”

Fans will soon access a Metaverse-inspired interactive world — the Béticos Fanzone — where they can:

• Explore Real Betis’s virtual stadium and museum

• Collect official assets and memorabilia in digital form

• Meet and interact with virtual versions of players

• Join live events, interviews, and AI-driven experiences

This ecosystem will also connect directly to real-world rewards: tickets, signed jerseys, meet-and-greet experiences, and other exclusive utilities tied to the fan’s level of engagement.

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Voices from both sides

Ramón Alarcón, Real Betis Business General Manager, expressed his enthusiasm for this new chapter:

“Real Betis continues taking bold steps into the digital era, and now, alongside Avatarz, we’re opening a new dimension for our fans.

This project uses the best of AI and Web3 to bring our supporters closer to the team, through exclusive and interactive experiences that merge passion and innovation.”

Xavier Francisci, Chairman and Co-Founder of Avatarz, highlighted the cultural fit between the two organizations:

“We couldn’t imagine a better partner than Real Betis. Their fans are among the most passionate and engaged we’ve seen, and together we’ll turn that energy into a living digital experience that celebrates their identity.”

Simon Rames, General Manager of Avatarz, underlined the technological ambition behind the collaboration:

“Our goal is to bring every fan’s passion into the digital world with AI-powered avatars, interactive storytelling, and dynamic experiences.

From virtual jerseys to collectible rewards, every fan will be able to express their identity and interact with Real Betis in ways that were impossible before.”

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Beyond Web3 — the rise of AI fan engagement

This partnership marks a turning point in the evolution of digital fandom. What began as an exploration of Web3 and blockchain is now shifting toward AI-personalized engagement, where every fan experience becomes adaptive, immersive, and meaningful.

Avatarz and Real Betis aim to make technology invisible — allowing passion, creativity, and community to take center stage.

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About Avatarz

Avatarz Technologies SA is a Swiss company specialized in AI-driven avatars and immersive digital experiences. Its proprietary suite connects Web3, interactive storytelling, and personalization to create authentic, human-centered fan engagement ecosystems.

With clients and partners across sports, entertainment, and tourism, Avatarz is shaping the future of digital identity and emotion-driven technology.