Building long-term, AI-powered fan experiences

Avatarz and AS Monaco have officially extended their partnership through 2028, confirming a shared long-term vision around digital innovation and fan engagement.

This renewal follows several seasons of close collaboration, focused on designing interactive, immersive and measurable fan experiences that go beyond one-off digital activations.

👉 The official announcement from AS Monaco is available on the club’s website.

Proven impact with real fan engagement

Since the beginning of the partnership, Avatarz has supported AS Monaco in deploying interactive digital experiences combining avatars, gamification and immersive storytelling.

One of the most notable activations, the official virtual jersey experience, delivered strong engagement metrics:

Key results

• Over 500,000 views
• 50,000 fans actively involved

This activation became one of the club’s most impactful digital fan experiences during the period, validating the relevance of interactive and personalized formats for modern sports audiences.

Entering a new phase with AI-driven experiences

The extension of the partnership marks the start of a new phase, with a stronger integration of artificial intelligence at the core of upcoming experiences.

The focus for the 2025–2028 seasons includes:

• increased personalization of fan journeys
• dynamic and contextual interactions
• evolving avatars and content
• experiences adapting in real time to sporting moments and fan behavior

AI is approached as a product enabler, designed to enhance engagement and usability rather than as a purely technological showcase.

A product-first, long-term approach

In an ecosystem where many digital initiatives remain short-lived, Avatarz and AS Monaco have chosen a structured, long-term product strategy.

This approach allows:

• continuous iteration across seasons
• performance measurement based on real usage
• the development of scalable, reusable product components

The partnership moves beyond experimentation toward sustainable digital products integrated into the club’s broader fan ecosystem.

A trust-based club–startup collaboration

The extension until 2028 also reflects a strong working relationship built on trust, co-creation and shared ambition.

For Avatarz, AS Monaco represents both a strategic partner and a high-level environment to deploy, test and refine its technologies within professional football.

Looking ahead

The coming seasons will see the rollout of new AI-powered fan experiences, designed to be more immersive, personalized and performance-driven across sports and entertainment.